1. WordPress website
a. Self managed (no more webmasters!)
b. Simple to add content
c. Low cost hosting
d. Site can host your blog
e. Can also add news feeds or other useful data
f. Can add pay-per-click advertising
2. Blogging
a. All businesses have simple tips, perspectives or helpful business related information they can and should be blogging about. (NO sales pitches, movie2uhd useful info on your field)
b. Builds customer loyalty because you GIVE more. Look at the Mortuary ads in the paper with the stories on how to handle grief, or the Chiropractor ads that tell how acupuncture can be used to reduce pain. You sell what the customer will get from patronizing your business, saintgenieswholesale without appearing to sell.
c. They can be short or lengthy. 100-800 words are best. 300-500 ideal.
3. Social Media
a. Facebook (Free advertisement, create coupons, promote new offerings & be social)
b. Twitter (Same as for fb but shorter. Link back to blogs)
c. LinkedIn (For business contacts, create a complete profile with a professional photo)
d. You tube (create short video tips or tutorials and post, appmee link to fb and twitter)
e. Link all together
f. Know the do’s and don’ts for business purposes
4. Auto Responder for list building
a. Develop a free take away for sign ups. Tip sheet, Allthingschildcare e-book, report, newsletter or etc.
b. Add to website and social media
c. Create a useful & fun newsletter. Send to all who sign up (keep it mixed content)
d. Builds customer loyalty and keeps your information in front of them
5. Business Branding (Your Media and Electronic Signature)
a. Need to have a memorable logo/slogan (create a visible brand for your business)
b. All media needs to be branded with your logo/slogan
c. Builds recognition and continuity
d. Create a badge that features your logo/slogan and highlights your business features
e. Create a welcome or landing page using your branding
f. Create a memorable email signature with branding and link backs to your all media
Don’t be afraid of technology. IF you still don’t understand any of these advances, you are only a “YouTube” tutorial away from having someone explain them to you. That is technology in spades! Using these simple-to-learn tech advances can keep you up to date with current advancements and can set you apart from your competition. Remember: “You are either moving forward or you are going backwards!”
In my business of wellness promotion, I had to move out of fear of technology and into a happy marriage with it. If you are where I was, animeyoko look into these five great resources to get your dream, business or passion out where more people can find you and what you do. In my launch experience these five areas have had the most impact on my exposure and business. Good luck to you on your tech journey.
By Lisa Schilling RN, CPT
Speaker, Writer, Coach & Consultant
Lisa is the author of “The Get R.E.A.L. Guide to Health and Fitness.” She is a wife and mother of three boys. Lisa Schilling is a Registered Nurse, author and recovering pageant queen, who spreads hope with her Get REAL approach to wellness. She empowers women, crosstrainer-kaufen caregivers and groups to unleash their fullest potential by helping them to see their true beauty and discover their REAL value.
